The Fresh Bunch
The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered success stories, each episode blends laughs, insights, and special guests from all corners of the flower world. It’s part podcast, part therapy, and all fresh—welcome to The Fresh Bunch - a Jet Fresh Flowers podcast.
The Fresh Bunch
Ep. 192 - From Idea to Ink: The Story Behind The Pursuit of Purpose by Lane DeVries
Extra, extra — Freshies HEAR all about it! We’ve got BIG news on the Fresh Bunch Podcast! Lane DeVries’ brand-new book, The Pursuit of Purpose, officially has a launch date. On November 24th, the book is available on Amazon, and Lane sits down with the Fresh Bunch to spill everything.
Lane shares how a visit from Mike, Casey, and Ryan sparked the idea for the book, and how—since last October—he’s been putting pen to paper to bring this book to life. Part personal story, part business guide, and 100% motivational, The Pursuit of Purpose captures Lane’s four-decade journey in the flower world, his principles, his purpose, and the lessons that shaped Sun Valley.
We discuss the writing process, the behind-the-scenes stories, and of course…the Fresh Bunch review!
Lane’s hope for readers? Stick with your purpose. Stick to your principles. And never give up.
https://lanedevries.com/%F0%9F%8C%B7the-pursuit-of-purpose-a-40-year-journey-of-a-dutch-flower-farmer-in-america/
PLUS — Jet Fresh is giving away 10 free copies to the first 10 Fresh Bunch listeners who email Mimi. Don’t sleep on this one!