2 Fat Guys Talking Flowers
Join Mike Black and Fernando "The Fern Show" Ortega as they dive into the floral industry's hot topics. Always bringing you the good, the bad, and the ugly about flowers. Each episode is filled with flower topics, jokes, and knowledgeable guests. This podcast is always entertaining and sometimes educational. The goal is to enjoy a conversation and meet the people behind the flowers.
2 Fat Guys Talking Flowers
Ep. 101 - Marketing 101 with Erin Bruno of McNamara Florist
Rev up your listening engines, Fatties, because, on this week's episode of 2 Fat Guys Talking Flowers, we're hitting the podcast track with a true floral champion! 🎙️🏁 Join us as we zoom into the world of floral marketing with Erin Bruno, the Marketing Director of McNamara Florist in Indiana. We chat about her experiences of transitioning from a Madmen-like Agency, managing multiple clients, to overseeing marketing strategies for a McNamara with multiple locations.
Erin wears many hats in her position, and she generously imparts valuable marketing advice garnered from her diverse roles within the company. From handling challenging customer interactions to navigating the ever-evolving social media platforms like Instagram, Erin shares insightful techniques that you don’t want to miss.
Erin also shares her floral holiday treats and traditions as well as her involvement in Industry organizations like SAF’s NextGen.
Be sure to check out Erin on McNamara’s Instagram! mcnamaraflorist (https://www.instagram.com/mcnamaraflorist/)