The Fresh Bunch
The Fresh Bunch (formerly '2 Fat Guys Talking Flowers') is your all-access pass into the wild and wonderful world of flowers. Hosted by Michael Black, Mimi Pacheco, Ryan Black, and producer, Joel, keeping us sounding fresh—we bring you unfiltered conversations about the good, the bad, and the ugly of the floral industry’s trends, challenges, and characters. From flower fails to petal-powered success stories, each episode blends laughs, insights, and special guests from all corners of the flower world. It’s part podcast, part therapy, and all fresh—welcome to The Fresh Bunch - a Jet Fresh Flowers podcast.
The Fresh Bunch
Ep. 101 - Marketing 101 with Erin Bruno of McNamara Florist
Rev up your listening engines, Fatties, because, on this week's episode of 2 Fat Guys Talking Flowers, we're hitting the podcast track with a true floral champion! 🎙️🏁 Join us as we zoom into the world of floral marketing with Erin Bruno, the Marketing Director of McNamara Florist in Indiana. We chat about her experiences of transitioning from a Madmen-like Agency, managing multiple clients, to overseeing marketing strategies for a McNamara with multiple locations.
Erin wears many hats in her position, and she generously imparts valuable marketing advice garnered from her diverse roles within the company. From handling challenging customer interactions to navigating the ever-evolving social media platforms like Instagram, Erin shares insightful techniques that you don’t want to miss.
Erin also shares her floral holiday treats and traditions as well as her involvement in Industry organizations like SAF’s NextGen.
Be sure to check out Erin on McNamara’s Instagram! mcnamaraflorist (https://www.instagram.com/mcnamaraflorist/)